This digital emphasis on payment mode. Scarcity of those discounted in the Ecommerce going towards offering heavy to the drive sale offers to increase sale by the online payment. The every business man is looking instead of commerce business because of demonetization.
And digital marketing is also moving ahead accordingly. The digital world that we live in today is that where every civilian has a bright prospect to transform the lives in many ways that were hard to envision just a couple of years ago. Global investors like Sundar Pichai Nadella, Elon Musk have supported Modi’s initiative of the digital in india.
#1 Impact of E commerce growth in India after Currency Demonetisation
This creates problems for those who have plethora of black money in cash. Here some good reasons of demonetization. According to government ,if you have cash up to 10 lakh and can prove it legal then you don’t need to worry about currency retirement. After 8Th of November of 2016, when INR and 1000 got banned.
A tremendous change to the every filed whether it is in local market ,banking sector, marketing sector of ecommerce business and daily life of course.
Thus, India is going to through great change called demonetization to which old currency of INR1000 and INR 1000 has been banned. the based on the fact of old currency will be retired with change in currency unit of digital India. People ware facing more problems of cash and only limited amount can be withdrawn from ATM or bank
Digital India Programme
Digital India is an umbrella programme that covers multiple Government Ministries and Departments. It weaves together a large number of ideas and thoughts into a single, comprehensive vision so that each of them can be implemented as part of a larger goal. Each individual element stands on its own, but is also part of the larger picture.
Digital India is to be implemented by the entire Government with overall coordination being done by the Department of Electronics and Information Technology.
Digital India aims to provide the much needed thrust to the nine pillars of growth areas, namely Broadband Highways, Universal Access to Mobile Connectivity, Public Internet Access Programme, e-Governance: Reforming Government through Technology, e-Kranti – Electronic Delivery of Services, Information for All, Electronics Manufacturing, IT for Jobs and Early Harvest Programmes. Each of these areas is a complex programme in itself and cuts across multiple Ministries and Departments.
The Young generation understand its benefit and exactly how to involve in digital marketing with high benefits.
Product or services
The digital marketing tact which involves latest technology and digital media in marketing for advertising ,selling, and purchase of any product and service.
Engagement and interest
It involves a consistent evolution of strategies for enhancing user traffic on website, their engagement evaluation, conversion rate,ROI and many more interest.
Development of condition
The since Rular areas are still in developing condition so not able their strategies and its benefits also people online payment and they have trust issue towards development of condition in digital india.
Purchasing of goods demonetization
Since demonetization greatly affect selling and purchasing of goods with strategies, so digital marketing is also impacted is by this announcement of digital India.
#2 Digital Infrastructure as a Utility to Every Citizen
The digital india structure aims to provide Broadband Highways, Universal Access to to the Mobile Connectivity, public internet Access of programme in the role of reforming government through technology of the delivery services as a utility citizen.
- Governance & services on demand and digital Empowerment of Citizens:
The manufacturing :target net zero imports, It for job and Early Harvest through than the programmes of digital india.
#3 Digital India on campaign
This is the 12th year of conducting Tech fast 50 in India to those in the idea behind it is simple we, at Deloitte, felt that the need forum where technology companies can be recondition purely on the performance basis. In the 12th year Deloitte Technology Fast 50 India has always been about Honoring the Indian technology companies and celebrating their growth.
While the tech fast 50 companies bask in the glory, we discuss how relevant is this honour, what are the sub-stained benefit of Deloitte’s annual exercise and how is it bringing about a change in India technology. The Asia-Pacific programme and it was only in 2005 that India started its own programme. there are seven contributory countries in the Asia Pacific region-each with the individual Teach a fast 50 programmes.
All there countries their nominations to Asia Pacific which then get complied into the final list of Asia Pacific Tech Fast 500. The begging providers credibility in the form of tangible revenue companies can demonstrate growth on a three –year scale. Audit firm ensure that all the accounts we received are audited.the technology world for whom it is easy to attract talent attract platform gives them the recognition in the job market.
Conversation have already been initiated around investment. the provided programme to the ecosystem for winner to leverage off each other. A lot many companies are now pairing off, while it is not in the form of M&A alliances there have been a lot of teach collaborations. A lot of idea are already originating ,but they will take time to be commercially viable. We will see the full force of those programmes only in 2017-18. Country to letting school and universities act as enablers, these educated companies are independently reaching out to their customers and acting like product businesses.
#4 Initiatives by government in digital India
You can share your point, views, suggestions directly to government official through My Gov. in platform. all you need to do is to register your account and start sharing your views that can literally affect decisions.
With Digital Locker you can store all your confidential details safely with online systems. With Digi-locker you don’t need to carry your certificates along all the time, simply upload them once and use them wherever required. You can store details like education certificates, PAN card, Passport, Voter, Aadhar Cards etc. inside your Digi-locker account.
It can help with extracting reports related to time spent by any government employee within the premises. It will be a useful application in future for sure. In order to keep real time record of government employees.
It will too be integrated with Aadhar Card. Simply upload your signature once and use it digitally wherever applicable. It to make will help with online signatures.
#5 Any impact on existing services?
It has majorly impacted the processes related to Aadhar Card, LPG, Banks,Passport and Ration Card. Digital India has affected many other verticals of IT service in India. you can now connect your LPG, Bank Accounts to Aadhar Card which in turn will help you avail LPG subsidy directly into the bank account. They have integrated almost every offline service to online platforms. Checking Ration Card Status Online, required documents, time frames etc are easily accessible now digital affecting people and hopefully we will very soon achieve the real mission of D-India campaign. The mobile App for MyGov would bring these features to users on a mobile phone.
The digital india campaign is lunched with the motive to provided basic services through IT platform in india. When we talk about Digital india Campaign then we indirectly talk about 3 core components: Building digital infrastructure, Porting basic services to digital platform and Digital literacy. Government has to take in a started working towards this dream and till we have see good growth with component like Ration Card, Passport, Jan Dhan etc.
Government organization for achieving the goals of Swachh Bharat Mission and They people be used by mobile app Swachh Bharat Mission. eSign framework would allow citizens to digitally sign a document online using Aadhaar authentication. The online registration system important service report availability of blood online etc. national scholarship portal is a one stop solution for end scholarship process right from beneficiary for all provided by the government of digital in India.