How shopping has changed in India
Addictive shopping is an extreme from of consumer behavior: With the ever changing environment of India like economic affluence, access to credit cards, mall culture, increment in income , raise in education, change in people of the lifestyle, number are novel issue are generating which need a serious study and addictive shopping behavior is one of this issues. An increase in spending has to make in a power has resulted in consumers increasingly using super market / malls for their personal shopping. credit card market in India is estimated at 14-20 million according to a recent survey conducted by global management consultant Mc-Kinsey having change in shopping habits. The India market has seen vast change in political, economical and social environment, which has a great impact on consumption. And Will the rise of organized retail affect the traditional retailers.
Changing face of retail industry—
The changes underway companies should be take several steps immediately than the develop explicit plans that address Although many already reacting are companies. As India’s consumer market continue to grow and the factors describe above take shape companies will need to shed conventional wisdom ( for example, that opportunities lie in big cities and at the bottom of the pyramid or that India is a male –document society) than the adapt to their business models to meet changing consumer needs and behaviors.
Of the very largely in the effect of those the retail industry. it will may be coming in the all lifestyle it also to that the arises to changing in consumer satisfaction of the identify breakout opportunities high growth segments and pocket for their brands and products. India is experiencing many social changes, including the expanding role of women, shifting roles within families, and rising national pride. Dealing with the changes may require companies to fundamentally rethink their business models, including product offerings, consumer engagement, and marketing. As companies re-imaging themselves along these and other lines, they should make two key adjustments of the innovating offering for consumer and staying agile enough to change effectively.
Online shopping — change in Urban rural shopping
The foray of the online companies in rural India is also fueling the job market – it is providing employment to a large number of rural youth as delivery boys. This is the reason why e-commerce has spread so rapidly all over the world and rural India is only now getting the benefits of this revolution. The nevertheless, this online shopping is fueling consumerism in rural areas and is and is the which is helping of those to urbanize. It is happening because it produces a win –win situation.(for example, one can get quality goods substantial savings as they to take in this they are usually much cheaper than what one would pay in a shop in Pune or other big cities.)
They also order items see on TV ads and those passed by word of mouth. This stage in life where we hardly shop but sometimes need specialty items like books, computer peripherals, herbal teas and the like. This items are not available in our rural town of Phaltan where we live and so we do online shopping. In the last year or so we have discovered the power of such shopping. Such online shopping is being discovered in all rural towns and areas around the country. However, such e-commerce to take in those place, it is necessary to have a good internet connection, various items offered and zeroing on selection of quality material. All this possible by googling the items and comparing their prices and specifications of the more than changing in the online rural shopping.
SHOPPING PATTERNS, BEHAVIOUR CHANGES —
It is a fact that and shopping patterns are continuously changing. What has happened during the period of the previous Shopping Center Directory (2004/5) and what will be to those in changes and trends during the she If life of this directory ? to answer these changes in shopping patterns and behavior. The lifestyle changes have a very important is to make in this retail sales and shopping behavior. lifestyle centers are developed mainly to offer the shopper a different tenant mix and shopping experience.
New retail formats have been developed to cater changing needs. Lifestyle centers in the Asia, America and emerging economics mainly offer an attractive complex with a relaxed atmosphere and variety of facilities part of the whole development. This can include offices, residential units, hotels, theatres, conference facilities and retail. Modern consumers seek a shopping experience. Shopping is not only about consumption, But also about an experience. Interactive shopping is a new key word associated with lifestyle centers. The importance of brands and branding should not be underestimated in retailing, particularly within this segment of the market. There is a definite trend emerging towards the implementation of longer shopping hours. This trend to make in those stay open later, but this varies from centre to centre. All this will create opportunities for retail development, but the target markets need to be clearly identified and specified. Statistical show that a substantial of the black market is already supporting the formal retail sector. Shopping centers should put a plan in place to attract spectators to the Soccer World Cup Final to their centers and to offer a variety of soccer related products. The most important aspect regarding shopping centre development right now is the correct timing and right size of a particular development.
Consumption pattern of Indian consumers
- Conceptual framework—
The Indian retail scenario is presently facing the similar situations as the mom and pop stores in the developing nations faced at the emergence big box retailers. In India market has seen vast changes in political, economical and social environment, which has a great impact on consumption. This study contributes to the understanding that consumers and retailers in most case have different perceptions in relation to store image and shopping habits, justifying the need for consumer marketing research ,implementation in a real marketing orientation. The paper examines the choice of format the consumer has when he or she decides to buy a particular product. The focus is on consumer expectations. This study was conducted in seven major cities of India, more precisely in Delhi, Chennai, Kolkata, Hyderabad, Bhubaneswar and Mumbai, Ahmadabad know for being commercially active in retail. Than the three questions were formulated in order to capture the overall purpose or objective of this section of the research. Product or service requirements refer to the buying motives and their associated purchase criteria.
Main Attributes Identified in the Literature —-
Based on the consumer’s requirements and product /retailer accessibility, computing offers are evaluated by the consumer. Product requirement to decide between different products and retailers when making actual purchasing decision. As economic and society have changed, so retailer have responded and shopping as an activity has altered enormously (Dawson and Boroadbridge,1988). Retailing is one of the most dynamic and rapidly changing sectors of Indian industry bearing little comparison with the business that operated 50 years ago. Multiple retail companies now dominate the sector, to the threat and decline of small independent business. Independents who “enjoyed” over 80 percent of the market share till early 90’s have seen this market share halve by 1995 to just over 40%.
Store Image and Consumer Shopping Habits: Indian Context —
Economical and social changes are major contributors for a growing fragmentation of consumers into multiple segments with different values and buying priorities. The purchase of perishables in hypermarkets is reduced. Traditional Retailers Preciption
Traditional Retailers Perception About Organized Retail —-
A French study shows that the impact of organized malls and supermarkets is especially strong over non-specialized stores; stores that use normalized sales methods; generalist stores; very small to the operating on their survival limits; stores located near hypermarkets and with no alternative goods. Concerning the way they analyze themselves, they identify the attendance and the close relation with customers as their main advantages; in terms of their main weakness, they mention the small dimension.
5.The Empirical Study —
The commercial structure of India has faced deep changes over the last few years, which is greatly related to the development of organized retail. Currently India boasts to contain 12 million retail outlets these cities have Simultaneously, a large number of grocery stores, a typical format of traditional food retail. The review of literately identified a number of studies focusing on buying behavior of Indian consumers from organized retailers. Will be used to that the our study of purchasing criteria and format selection of consumers.
The sample was drawn from the seven reprehensive cities and it represented consumers with different economical, social and geographical characteristics. A total of 820 questionnaires were completed it make in the validated from the seven stated cities. The sample was non probabilistic, respecting two main quotas geographic and demographic .
Design of Questionnaire —
The questionnaire contains 2 questions in all. All the questions in the questionnaires are closed ended. Format by the consumer. The importance of various services that the customers of the demographic address to the first section; has three respondent questionnaire.
The sample was drawn from the seven representative cities and it represented customers with different economical geographical . the personal responsible for shopping conducted at the residence structure using interview face –to face in the for used to method in the household. The survey was carried out in December 2003 and January 2004. The table below shows the location and actual sample size. of that the information was collected from a total of seven representative cities of India
Finally, it is concluded that shopping habit in India are greatly influenced by economic affluence, access to credit cards, mall culture, increment in income, raise to credit cards, mall culture, increment in income, raise in education, change in the lifestyle, offers and discount etc. is to make in a changing of to those in a from the study it can be concluded that addictive shoppers live in their own world. That the Indian women due to change in their shopping habit are becoming addictive to shopping. The major factors fueling the change are the increase in disposable income of the people, improving in the life style , international exposures increasing awareness among the customers.